Ventures
What I'm building
I build for the part of the economy that happens off-screen — local, real-world businesses run by people who are great at their craft. Each venture is a bet on the same idea: trust and visibility are the scarcest resources on Main Street.
Active
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Autoshopstech.com
Auto repair is one of the highest-trust, lowest-transparency purchases people make. Autoshopstech.com connects New Yorkers with honest, skilled neighborhood shops — and gives great shops the visibility they've earned.
Visit autoshopstech.com → -
Xenos Pizza
A pizzeria in Midtown East, NYC, serving some of the best slices in the neighborhood. Owning a Main Street business isn't a thesis for me — it's a Tuesday.
Visit xenospizza.com → -
James Shields Management
A hospitality consultancy for restaurants and hospitality businesses — openings, operations, and turnarounds, grounded in actually owning and running one.
Work with the consultancy → -
Future Location
A brokerage built on the thing every business needs to get right first: where it lives. Finding the right space, deal, and neighborhood.
Talk locations →
Side hustles & experiments
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Infinity Rockets
Build better habits. An experiment in helping people start something — and actually finish it.
Visit infinityrockets.com → -
James Garage Sale
An online garage sale of real merchandise and unreasonable jokes — LEGO sets, bar stools, and a $10,000 "First Born" (sold out). Commerce should be fun.
Ask about it →
In the works
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Tools for Main Street
The playbook behind Autoshopstech.com — trust, discovery, and simple software — applies to a lot of local industries. I'm exploring where it goes next.
Building in this space? Say hello →
Work with me
If you're an investor or potential partner and want to understand any of these businesses more deeply, get in touch — happy to share numbers, plans, and what I've learned so far.